Sarah Romer

See It. Fix it. Grow it.

Stop Guessing. Start Deciding.

You're doing all the work. Your business is growing, cash is flowing, you’re moving forward. But you're not seeing it clearly, and you're making decisions on gut feel when the stakes are too high. That changes here.

Money Map shows you what's happening — the gaps, the opportunities, the truth about what's working and what isn't.

Follow the Money fixes it. We build real strategy, make decisions backed by numbers, and leave you with a plan you can execute independently.

The Business Accelerator is ongoing execution support. Me, staying embedded with you. Monthly accountability, hitting targets, staying on track as you grow.


Ways to Work Together

Three ways to work together, depending on where your business is now and what you need to move it forward.

Money Map

When something feels off but you can't quite put your finger on it, we’ll go under the hood together.

I'll dig into your financials and operations and tell you exactly what I find — what's working, what's not, and what to do about it.

The Money Map can stand alone or be the discovery portion of Follow The Money, or the Business Accelerator, my 12-month operating partnership.

01 THE Diagnostic

CASE STUDY: Pittsburgh Junk Co.

YOU MAY BE HERE BECAUSE:

  • Revenue is growing, but you’re not seeing enough of that money make it to the bottom line.

  • You’re working harder than ever, but the business still isn’t giving you the income or stability you expected.

  • You know something isn’t working, but you can’t see the problem clearly enough to fix it.

  • You need to know whether the business can support the investments you want to make next.

AFTER WORKING TOGETHER:

  • You’ll have an honest read on the state of your business — what your current numbers are telling you and what they’re not.

  • You’ll know where the gaps are — in your financial data, your operational tracking, or your visibility itself — and what it would take to close them.

  • You’ll have a prioritized list of what needs attention now, what can wait, and what infrastructure work may need to happen first.

  • You’ll know whether you’re ready for a longer engagement like Follow the Money or the Business Accelerator.

02 The Fix

Follow The Money

Three months. Real Decisions.

You know what's wrong. Now it's time to fix it. Over three months, we rebuild your foundation, dig into your real margins and cash flow, and build a strategy that actually works. You walk away with clean books, clear priorities, and a plan you can execute on your own.


CASE STUDIES: Mantis Massage | Fine Line

YOU MAY BE HERE BECAUSE:

  • Your books are a mess and you can’t trust your numbers.

  • You’re making decisions on incomplete financial information when the stakes are too high.

  • You want to know which parts of the business are actually profitable, and which growth levers to pull.

  • You’re considering a major move — expansion, lease renewal, major hire, or exit — but lack the financial clarity to decide confidently.

AFTER WORKING TOGETHER:

  • You’ll have financial statements you can trust and use to monitor business performance and make big decisions.

  • You’ll understand your true gross and profit margins, cash flow cycles and necessary pricing.

  • You’ll have a prioritized action plan with clear next steps.

  • You’ll know exactly where your revenue comes from and where it goes.

  • You’ll have the confidence and information to execute independently.

03 The Operating Partnership

Business Accelerator

You’ve built a real business. Now let’s make sure you have everything you need to run it — and shape it.

Over a year, I stay embedded alongside you — not as a vendor or consultant, but as a partner who's been in your seat and knows exactly what's at stake.

I’ll work alongside you inside the financials, the operations, and the decisions that shape your business. Together we’ll build the deep financial visibility, the operating model, and the roadmap that lets you make the calls with confidence — and execute them.


YOU MAY BE HERE BECAUSE:

  • You’ve done Follow the Money and built a real plan — now you need someone watching the numbers with you month-to-month to make sure it actually happens.

  • You’re scaling but things are slipping through the cracks and you need a partner who keeps you accountable to what matters.

  • You want to move faster, but you need clarity month-to-month on what’s working and what needs to adjust in real time.

  • You’re tired of making decisions alone — you want an embedded financial expertise and a real partner in the work.

  • You know what the next 12 months should look like, but you need someone ensuring you actually hit those targets.

AFTER WORKING TOGETHER:

  • You’ll close every month on time with real numbers you trust, and you’ll know exactly where you stand against your plan.

  • You’ll catch problems in real time instead of three months later — and you’ll know how to fix them before they become crises.

  • You’ll stay on track to hit your targets because someone’s watching the numbers with you every month.

  • You’ll make decisions confidently because you’re working with current data, not outdated forecasts.

  • You’ll have the partnership, guidance and accountability you need to actually execute your vision.

Phase 01

Visibility

Deep financial visibility into how the business actually performs. We rebuild your financial infrastructure so the numbers you're looking at are the real ones — and so you can trust them enough to make decisions from them.

Phase 02

The Operating Model

The KPIs that actually drive results. A financial forecast built on your real unit economics. Growth scenarios that show what's possible and what each path would cost. You’ll see the levers behind your business and know exactly which ones to pull.

Phase 03

The Roadmap

A concrete plan for the direction you’re actually choosing. Whether that's scaling aggressively, stabilizing to run the business well, preparing for an exit, or something else entirely — youll know where you're going, why, and what it will take to get there.

Phase 04

Execution

Put the roadmap into action across your team, your operations, your growth priorities, and your capital allocation. By the end of the year, you'll have clear priorities for what comes next — and the confidence and capability to keep executing on your own.

Trusted by…

  • AJ Interiors
  • Black Caviar Catering
  • Brand Besties
  • Core Rind
  • Flourish
  • Jackson Vaughn Candles
  • KSJC
  • Lacquer
  • Ladybird Provisions
  • Mantis Massage
  • Pittsburgh Junk co
  • Logo for The Purple Fig Eco Cleaning & Disinfecting Co. with a purple fig inside a magnifying glass
  • Woof Pet Care Services

What people are saying…